Hacken as a Web 3.0 Cybersecurity Growth Index. New Hacken Marketing Vision

Disclaimer: This announcement does not affect the provisions of our Strategy 2022, all of them are still in force. We complemented it by introducing the new marketing vision.

The new marketing vision provides for 2 key changes: Hacken restructuring and articulation of the role of Hacken in the Web 3.0 industry. Hacken will become a cybersecurity leader, and we should be prepared for facing huge attention to our brand from the side of the global community and investors. We need to make sure that our structure is transparent and clear enough to be understood even by users who first time interact with Hacken.

[1/2] Brand Restructuring

Hacken has been operating in the global cybersecurity market since 2017. We have developed more than a dozen of projects and initiatives for individual and corporate clients. The rapid expansion has allowed us to become a top-5 Web 3.0 cybersecurity company, but also caused some interaction issues between our ecosystem and community. That is why we have decided to simplify our brand structure to promote more effective interaction between Hacken, our investors, partners, and our team.

Hacken will keep on functioning as a single strong brand. Our mission has remained unchanged — we make you feel safe in Web 3.0. We will continue developing the industry by launching new products, educating users on cybersecurity, and providing high quality cybersecurity services to businesses. The brand development will have 2 main directions:

• Hacken.io
• Hacken.ai

Hacken.io focuses on Web 3.0 cybersecurity services. It is a Tier 1 auditor with the goal to win a 20% share in the Web 3.0 cybersecurity market.

Hacken.io structure:

• Hacken Cybersecurity Consulting: smart contract audits and pentests.
• HackenProof: bug bounty programs for corporate clients, both new ones and those that have already passed other forms of security testing by Hacken.

Hacken.ai is much more than just a community app. This brand direction aims to develop the cybersecurity industry and its value in the eyes of investors. All the products that help us develop the industry, make it safer, and attract investments are united here.

Hacken.ai structure:

• HackenAI virtual assets management: integral part of Hacken.ai with advanced functionality for users including farming, staking, bridging, etc.
• hVPN: VPN service that secures your browsing experience as the internet traffic is routed through an encrypted tunnel.
• hPASS: highly functional and secure storage solution for your seed phrases, private keys, credit card credentials, secret notes, etc.
• disBalancer: an innovative solution with a network architecture to make businesses resistant to DDoS attacks.
• HackenAI Academy: the new product aimed at developing interactive and fundamental cybersecurity education programs for users. HackenAI Academy will act as a cybersecurity education hub.

Hacken Foundation is becoming an integral part of HackenAI.

• HackenAI Accelerator*:
• CER: Web3 cybersecurity rankings.
• HAPI: on-chain cybersecurity protocol that prevents centralized and decentralized exchanges from being involved in money laundering practices.
• OneArt: the ecosystem of NFT and metaverse projects designed to simplify the entry of people into this exciting industry.
• PureFi: the one-stop compliance protocol that will serve the needs of the DeFi market players by functioning as a full-cycle solution for crypto asset analytics and AML/KYC procedures.

*HackenAI Accelerator unites projects that have received investments from Hacken for successful launch. Now these projects are functioning as independent units with their own management teams and strategies. However, Hacken is cooperating with these projects in some fields. Also, HAI holders can farm tokens of HAPI, OneArt, PureFi, and disBalancer projects in the HackenAI app.

[2/2] Hacken’s role in the cybersecurity industry

To capture the market, Hacken acts as the leader of the category. We will develop the Web 3.0 cybersecurity industry, gather people around it and attract investments.

We will bring top tier shareholders to the Web 3.0 cybersecurity space by communicating to them that cybersecurity is a new trend. After the outbreak of the coronavirus pandemic, companies and governments worldwide have started injecting billions of dollars into the healthcare field. The same will take place in the cybersecurity field after the outbreak of cyber warfare. Top tier investors will start actively looking for unicorn projects.

Increased investments in cybersecurity — the outcome of current cyberwarfare.

At the time of cyber warfare between the international community of hackers and Russia, cybersecurity has become the concept of fundamental importance for both traditional businesses and blockchain projects. As a result, companies will invest more money in improving the security of their products to resist possible cyberattacks. The cybersecurity market will get a huge growth impulse. Web 3.0 cybersecurity projects will experience a double digit (or even greater) pace of growth.

There is no doubt that as a result of modern cyber warfare, the speed of changes in the cybersecurity space will at least double. The market growth that would normally take 5 years, now is expected to occur in less than 2 years.

We are going to carry out a massive cybersecurity promotion campaign. We will try to deliver to traditional economy leaders and blockchain players why cybersecurity should be a fundamental element of their investment portfolio. The determinant of our success in promoting the idea of cybersecurity is cooperation with key opinion leaders and media.

It is almost obvious that the new consulting giant with a scale of operations like Accenture, McKinsey, or Big Four will appear from the cybersecurity space.

A strong focus will be made on the educational element of the cybersecurity promotion campaign. When common users realize the importance of cybersecurity, they will push projects they work with to invest in securing their assets.

Hacken will become the index of growth of the Web 3.0 cybersecurity market.

Hacken upcoming announcements:

• Hacken.ai: The Web version of HackenAI is expected to appear in Q2 2022. We are going to significantly expand our audience. The HackenAI application and website will be modified and will have Hacken branding and vision. You will see the detailed Hacken 2022 Roadmap on the updated Hacken.ai website.
• HAI Token: We are going to introduce more B2B utilities of the HAI token, we can also call it a special offer for businesses and partners.
• disBalancer x HAI cooperation: The official big announcement will be made by the end of March.
• Hacken x CMC: We are going to launch a big educational project in collaboration with CoinMarketCap.
• CER 2.0: the huge release of a new rating coming soon.

Hacken has taken the proactive position and thanks to the support from the side of our community we will become a Web 3.0 cybersecurity leader even much faster than was previously expected. We are a Ukrainian company and it’s time to dominate.

Stay with Hacken. The biggest achievements in our corporate history are coming.